Business plans are an important test of clarity of thinking and of business direction. It is important that everyone involved in your project has a clear understanding of your objectives. A good plan achieves that.

Anticipating the next stage of business growth, and planning for it, can help to minimize the surprises your business will face.

"Surprises can be great for birthdays, but potentially fatal for businesses."

A business plan is typically designed for either or both of the following purposes:

	To establish a framework for management to use as they pursue the enterprise objectives.
	To convince an investor that a capital investment in the enterprise is a sound financial decision.

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